Impact Of Technology On Telecom Industry

Impact Of Technology On Telecom Industry

Sadat Ibne Zaman, Chief Business Officer, dtac

Sadat Ibne Zaman, Chief Business Officer, dtac

Sadat Ibne Zaman is the Chief Business Officer at dtac. He is passionate about driving sustainable business growth and has been working for 16 years across two emerging markets (Thailand and Bangladesh) in the subsidiaries of Telenor Group. He is experienced in leading multi-cultural teams in Finance, Strategy and Commercial functions; he has also played a vital role in bringing multiple stakeholders together and driving transformation initiatives.

What are the changes that you are currently witnessing in the market?

The constant rise in data usage, owing to the widespread availability of smartphones with faster technology, has posed a challenge for Telecom service providers in the current market. They have to make considerable investments in network capacity expansion while unable to increase prices. To mitigate the price challenge, at dtac, we are undertaking a more personalized approach to find the right value proposition for each micro-segment of customers and driving different monetization model for them.

Customers' spending behavior has also shifted towards digital services, solutions and content. This has led telecom operators like us to expand product and service portfolios accordingly. At dtac, we have already launched multiple ‘beyond-connectivity’ services, including gaming platforms, personal insurance and cyber security solutions. At the same time, we've expanded our B2B product portfolio by including software-as-a-service, 5G and IOT solutions. This will enable us to more seamlessly address clients' changing need for digital solutions.

“Rather than transitioning too fast from one cutting-edge solution to another, it is necessary to understand the level of digital maturity in the company and continuously train workforce to move along the digital adoption journey”

What are some of the technologies and processes that you think telecom companies should implement to have an efficient workflow?

Organizations use various workflow management solutions available in the market. Instead of recommending one solution or another, I would say that instead of transitioning too fast from one cutting-edge solution to another, it is necessary to understand the level of digital maturity in the organization and continuously train workforce to move along the digital adoption journey path. Furthermore, sufficient focus on up-skilling will increase employee participation and reduce internal resistance on digital transformation.

Is there any latest project that you have been working on?

Large enterprises typically have their own IT department, vendors, and consultants to lead a digitalization project toward success, whereas small and medium businesses (SMB) lack that support. We just launched a digital platform called B-Lab, in collaboration with Google, to help SMB’s digitize their operation. The project is at the MVP stage, and aims to enable SMBs with online learning, connecting to digital software and solutions to become more productive in their own business.

What would be your piece of advice to your peers?

Generally, we are enthusiastic about any new technology project, but we should never overlook the need for advancing simplification of operational process and customer journeys. If either employee experience and customer experience is not getting better with new technology project, then we should really take a pause and challenge ourselves back on what problem we are trying to solve.

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